Client: Sharp Electronics Corp. Show: International Housewares Location: Chicago, Illinois Goals: • Integrate "be sharp" image • Create a bolder product presentation Description: In light of Sharp's new "be sharp" image and marketing campaign, Spoon took a whole new approach to its tradeshow environment. Large, interactive lifestyle areas that incorporated high-tech metallic display walls and theatrical lighting added drama and importance to Sharp's full line of microwaves, air conditioners and vacuum cleaners, and to its kitchen design center.